Waste Connections Of Colorado And RecycleBank Team Up To Increase Recycling Volumes In The Centennial State
Colorado is First in the Rocky Mountain Region to Feature RecycleBank
New York, NY - RecycleBank, the premier recycling rewards program, announced recently that it has joined forces with Waste Connections of Colorado to dramatically increase household recycling volumes in 10 Denver suburbs and Colorado Springs. Already a success in 20 states and in the United Kingdom, RecycleBank encourages people to recycle by rewarding households with Points for their efforts. These Points are redeemable at local and national retailers, restaurants, grocers, and more. Colorado is the first state in the Rocky Mountain Region to feature the RecycleBank program and Waste Connections of Colorado is the only hauler to offer the program in the state.
"We're proud to partner with Waste Connections of Colorado to bring our recycling rewards program to its customers in the Centennial State, proving that environmental solutions offer great economic value," RecycleBank co-founder and CEO Ron Gonen said. "Waste Connections of Colorado has truly exhibited environmental leadership, showing area residents that recycling is something that they can do today to truly make a difference tomorrow."
"Partnering with RecycleBank is a great way to protect our environment, invigorate our local economies, keep our communities clean, and deliver meaningful, everyday savings to our customers," Waste Connections Central Regional Vice President Phil Rivard said. "Everybody wins."
Over the next month, new 96-gallon recycling carts will be delivered to Waste Connections customers in suburbs north of Denver—Brighton, Broomfield, Erie, Firestone, Frederick, Fort Lupton, Lafayette, Louisville, Superior, and Westminster—and in Colorado Springs and the surrounding cities of Fountain, Monument, and Peyton/Falcon. The recycling carts include an ID tag that matches the cart to the household address and account number. Waste Connections trucks, retrofitted with special technology, track recycling activity, and the amount recycled is converted into RecycleBank Points. Similar to frequent flier programs, the more a family recycles, the more RecycleBank Points each household earns.
RecycleBank Points are redeemable for rewards, gift cards, groceries and products from national reward partners such as Coca-Cola, Kraft Foods, Dick's Sporting Goods, CVS/pharmacy, and Bed, Bath & Beyond, as well as from a host of local participating businesses in more than 20 categories that include food and grocery, sports and recreation, entertainment, restaurants, health and beauty. There is also an option to donate Points to local school environmental programs and to non-profit organizations.
"By encouraging households to recycle with the added incentive of RecycleBank rewards, Waste Connections of Colorado collects more recyclables, reducing waste otherwise destined for landfill disposal," Rivard said. "Moreover, it's easier than ever for residents to recycle—the new program brings with it single-stream recycling, in which households can place all acceptable recycling materials into one cart without having to sort paper, plastic, tin, and glass separately."
RecycleBank services more than one million people across 20 states. By cumulative recycling efforts, those households have recycled more than 300,000 tons of material, saving more than 194 million gallons of oil and close to 3 million trees. For more information on RecycleBank, visit www.RecycleBank.com.
The rewards-for-recycling program begins Nov. 2, 2009. For more information on Waste Connections of Colorado, visit www.WasteConnectionsOfColorado.com.
SOURCE: RecycleBank